The State of



At SWIVEL, we’re committed to building the world's largest community of talented hairstylists trained to work with textured hair (naturally curly, naturally kinky, relaxed, texturized, loc’d, etc)—and connecting you to customers who want and need your services.

To better understand the industry, we read a lot of industry reports on the beauty world, and, not surprisingly, many of them don’t focus on the hair care needs of women with textured hair—or the stylists who serve them. It’s frustrating. We’re a powerful community that’s still getting overlooked. And, as the saying goes, you can’t improve what you don’t measure.

That’s why we’ve created the first-ever industry survey of our community. The goal: To understand where the industry stands today, and what you want and need for the future. Think of it as our Census of Textured Hairstylists.

Ready? Let’s get started.


  1. Is this anonymous?

    YES. This is 100% anonymous. While you can provide contact info at the end of the survey, it’s optional. You can do the whole thing anonymously. We respect your privacy!

  2. How long does it take?

    About 15 minutes.

  3. What is Swivel and why did you create this?

    Swivel is an app that makes it easier for women with textured hair to find salons and stylists who can work with their hair type and texture. You can read more about the founders here. As two women of color, we created this platform because we were sick of having our haircare needs ignored by the beauty industry. And we wanted to help talented stylists market directly to their target customers (us!). We also saw an opportunity to learn more about textured hairstylists on a larger scale and created this survey because stylists who work with textured hair are often left out of industry surveys (or only represented in limited numbers).

  4. What’s the point of this?

    The best way to understand industry trends is to get a sense of where the industry is today. By taking this survey, you’ll be helping contribute to the growth and expansion of the textured hair community. Our goal is to run this survey annually so we can spot trends within our own community and share them back with you.

  5. Will the findings be released?

    Definitely. Our goal is to get to 10,000 stylists in the next few months. Once we achieve that, we’ll analyze the results, then release them.

  6. Can I share this survey with other stylists?

    YES! Please forward this link to every stylist you know who works with textured hair. The more stylists who take it, the more accurate our results will be.

  7. Is there someone I can reach out to if I have questions?

    Please email with any questions or comments.

  8. How can I join Swivel’s stylist network?

    Yay! We’d love to learn more about your biz. Please enter your information here and we’ll be in touch.